Reading results from a Mixcloud promo

Once DJs start receiving your promo, you’ll be able to track their engagement via your dashboard. Open your promo from the Promos page and click the Mixcloud tab to see results for Mixcloud DJs only:

The Mixcloud tab is divided into the following sections: Engagement, Recipients, Feedback, Stats, and Your targeting.

Engagement

On the Engagement tab you will find:

• DJs reached: how many Mixcloud DJs your promo was successfully delivered to.

• Listens: how many DJs played your promo.

• Downloads: how many downloads. If you’ve opted out of providing downloads, you’ll see a message saying Downloads disabled. 

The Stats tab adds a chart, a breakdown of what DJs did, per-track stats and country stats, all for the Mixcloud channel only.

Results build up over the days after you send, because delivery happens gradually.

Recipients

On the Recipients tab, you’ll see a table listing the Mixcloud DJs who have received your promo. You can see a breakdown of all the actions each user has taken, eg. how many times they’ve opened or listened to your promo.

Recipients can view your promo anonymously, so some users may be listed as “Mixcloud user”.

If the DJ listens to your promo, downloads or leaves feedback (if enabled), you'll see their username in the table.

If you opt to enable feedback and/or downloads, you’ll see the DJ’s username if they take one or both of these actions. 

Feedback

If you turned on Require feedback for downloads (in the Access settings on the Details step), responses appear under the Feedback tab. You’ll be able to see ratings, tracks DJs have favourited, and their comments. 

Mixcloud DJs are required to share their username when they leave feedback, so you can see how your promos are landing with specific users. 

Staying in touch with DJs

After a DJ downloads your promo through Mixcloud, they can choose to join your mailing list. If they do, you’ll receive an email and see them in your audience.

If you already know a DJ's email address, you can invite them or add them to your audience like any other contact. This is separate from sending promos through Mixcloud.